Email Last night I caught the latest episode of How I Met Your Mother , and first of all, can I just say it is inspiring me to get the heck on with my own life? Because Ted's inability to just get over Robin already has made me realize that I am probably boring all my friends to tears sorry buddies! But I did catch an interesting tip for surviving a break up in there... All Rights Reserved.
For decades, Amex has reaped enormous profits by telling its customers they are the cream of the moneyed crop. A few Amex executives heard that a rival company had enticed a group of young, affluent professionals — the kind of millennials whom credit card companies salivate over these days — to a fancy meal. In August, Chase released the Sapphire Reserve with an audacious sign-up bonus of 100,000 points and a smorgasbord of cardholder benefits, setting off an avalanche of applications from millennials and a flood of social media postings exalting the awesomeness of Chase. A credit card, mystifyingly, had suddenly become cool. It was one thing for the company to fight a rewards war by offering ever-sweeter travel points and bonuses to attract new cardholders. Amex had waged such battles plenty of times. This challenge, however, seemed different.
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